For sports publishers
Direct iGaming media for sports publishers.
Impressax works with licensed casino and sportsbook operators on direct publisher campaigns. If you run a livescore service, sports app or sports news title, start with the inventory you want advertisers to understand.
Describe the placement, eligible markets, audience, device mix and buying terms. We can then review how those details fit an operator brief before any media or creative is approved.
Looking for media as an operator? Read about iGaming media traffic.
Start with the inventory
What belongs in a publisher media brief?
A clear inventory description helps both sides ask useful questions. These are the details to bring to the first conversation.
- Audience and eligible markets
- Share the countries, audience context and device mix for the inventory. An operator's licence and your own advertising policies both matter. Reach alone does not establish whether a campaign is suitable.
- Named placements and formats
- Identify the site or app, where the ad appears and which formats are available. Include dimensions and creative specifications. A match-centre placement, an in-app unit and a sports news leaderboard are different products, even when they serve the same advertiser.
- Buying terms and availability
- Set out the buying model, campaign window and inventory constraints. If the opportunity includes sponsorship rights or exclusivity, explain their scope. These details belong in the plan before anyone commits to a booking.
- Creative approvals and reporting
- Agree who checks the creative, what must be approved before launch and what each delivery report will contain. Keep publisher delivery figures separate from operator outcomes such as registrations. The report should make it possible to follow a booked placement through to its delivery.
The advertiser's side
Understand the brief behind the booking.
Operators need to know where their budget goes, what the placement requires and how delivery will be reported. Our direct publisher media page explains the questions we work through with advertisers.
The iGaming banner formats and best practices guide covers common dimensions and the creative checks that matter before a banner reaches your inventory.
For more on the team and our approach to licensed-market planning, read about Impressax. To discuss a specific opportunity, send the site or app name, available markets and placement details to max@impressax.co.