Supply path
Review the publisher, placement, format, market and buying route behind the recommendation.
Publisher media · Sponsorships · Creator campaigns
iGaming marketing. Direct publisher access.
Impressax is an iGaming agency that buys ads directly from sports, livescore and news publishers for licensed casino and sportsbook operators.
- Direct publisher planning
- Creative built in-house
- Market-aware planning
Direct conversations across premium sports media
- Livescore apps
- Sports news
- Match centres
- Sports data
- Competition pages
- Network-wide monthly impressions
- 10B+
- Direct publisher relationships
- 20+
- Placement environments
- 3
Reported network scale, not campaign forecasts. Availability, market coverage and launch timing are confirmed for your brief.
Request the media kitWhat we do
iGaming services, built around your brief.
Choose direct publisher media, sponsorships, influencer campaigns or creative support. Connect the services you need through one team.
SERVICES / 01—04
One accountable team
iGaming marketing agency
Coordinate media buying, sponsorships, creator campaigns and creative through one team.Explore agency support
Named media environments
Direct publisher media
Plan CPM and fixed placements around the publisher, audience, format and campaign window.Explore media traffic
Embedded publisher presence
iGaming sponsorships
Define title, embedded and content sponsorships with clear rights, deliverables and reporting.Explore sponsorships
Market-aware creator work
iGaming influencer marketing
Choose suitable streamers and sports creators, then coordinate briefs, approvals and campaign reporting.Explore creator campaignsOur approach
From brief to launch.
Your market, audience and campaign objective come first. We use the brief to define the media, creative and delivery requirements before recommending inventory.
Comparing agency support? Start with our questions to ask an iGaming marketing agency.
See the full agency approach- 01
Define the campaign brief
Start with the operator's licensed markets, target audience, campaign dates, budget and approval process. These details shape the media recommendation.
- 02
Choose the publisher and placement
Review the property, format, audience, buying model and creative requirements together. Each placement needs a clear role in the campaign.
- 03
Agree delivery and reporting
Set responsibilities for creative, approvals, trafficking and reporting before launch. Your team should know who handles each part of the campaign.
Publisher relationships
The placement comes first.
Assess the publisher, placement, audience, device mix, creative format and buying model together. Impressax turns those details into a media recommendation your team can review.
Compare livescore apps, desktop and mobile score pages, and sports news titles. The placement views use neutral demo creative; your team's approved assets follow the confirmed publisher specifications.
- CPM and fixed placements matched to the campaign objective
- Sponsorship deal structures with clear rights and deliverables
- Creative specifications and approvals agreed before launch
For the differences between CPM and reserved placements, read our media traffic buying guide for operators.
Explore direct media trafficBefore you book
Know what your media plan includes.
Review the publisher, placement, creative requirements, approval responsibilities and measurement plan before booking a campaign.
Creative ownership
Agree the assets, formats, production responsibilities and publisher specifications before work starts.
Measurement plan
Define delivery reporting and the operator outcomes to review before the campaign goes live.
Regulated-market review
Align geography, audience, claims, offers, disclosures, and publisher requirements before trafficking.
iGaming marketing insights
Practical guides for your next campaign.
Explore publisher buying, sponsorship structures, creator campaigns and the decisions behind a workable media plan.
New to direct media? Our direct publisher advertising guide explains the buying route, placement choices and questions to ask before booking.
Choosing a buying route? Compare direct publisher and programmatic iGaming advertising before allocating a test budget.
How sportsbooks advertise on livescore apps
How licensed sportsbooks buy ads on livescore apps: direct deals, agencies and programmatic, the formats that work, and typical CPM ranges by region.
Read article
The real cost of programmatic resale in iGaming media buying
Look beyond headline CPM to evaluate supply-path fees, data loss, inventory quality, working media, measurement, and operational cost in iGaming buying.
Read article
Casino brand awareness vs performance media: building the right mix
Build a casino media mix that connects brand demand with qualified acquisition instead of forcing every channel into a last-click performance test.
Read articlePlanning standards
Planning for licensed operators.
Market eligibility, publisher policies, creative formats and measurement requirements shape the plan from the start. These industry resources explain some of the standards we consider.
Frequently asked
Questions about your media plan.
Ask about a licensed market, publisher, creative format or launch window. We will work through the requirements with your team.
Do you work only with regulated operators?
Yes. Impressax works with licensed operators in regulated markets and aligns every campaign to the relevant market, platform, publisher, and creative approval requirements.
Can you source publisher inventory directly?
Yes. Impressax works through direct publisher relationships so operators can evaluate premium inventory, market fit, and packaging without opaque resale layers.
Do you handle creative or only media buying?
Both. Impressax builds creative in-house, including playable and interactive banners, alongside media placement and campaign testing.
How quickly can a campaign go live?
Timing depends on inventory availability, creative production and the operator's approval process. We agree the requirements and launch window before booking.
Bring the brief
Plan your next iGaming campaign.
Share your licensed markets, target audience, campaign dates and budget range. We will discuss the publisher media, creative and delivery requirements for your brief.